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Boon Media - Graphic Designer & Creative Agency Tasmania | Brand Design, Web Design, Logo Design
Brand Identity & Product Design

Dhozzi /Lovestone

Dhozzi /Lovestone is a real-time chat platform that swaps the algorithm for an actual person. Instead of one generic inbox, every conversation starts with intent: Peer for easy company, Fold for anonymous honesty, Flourish for sharing something you're excited about, Spective for someone to give it to you straight, Create for making something together in real time.

Dhozzi /Lovestone — Brand Identity & Product Design case study by Boon Media, on-call graphic designers

Challenge

Build a live chat platform on a simple bet: after a year of everyone talking to AI, people are ready to talk to each other again. The product needed an identity that reads like a considered object, not another chat app — warm and human where the rest of the category feels algorithmic.

Solution

We built the identity to match the idea: a warm, hand-drawn icon system and an unhurried navy-and-off-white palette. Every conversation starts with intent — Peer, Fold, Flourish, Spective, Create — each mode given its own mark within one cohesive system. No bots, no scripts, just two people, and a mode for whatever kind of conversation they're actually after.

Impact

5

Intent-Based Conversation Modes

100%

Real Humans, No Bots

0

Scripts or Algorithms

Process

01
01

The Bet

Defined the core thesis: people are ready to talk to each other again — and shaped the product around real human connection

02
02

Intent System

Designed five conversation modes — Peer, Fold, Flourish, Spective, Create — so every chat starts with purpose

03
03

Visual Identity

Crafted a warm, hand-drawn icon system with an unhurried navy-and-off-white palette

04
04

Product Design

Extended the identity across the live chat experience so it reads like a considered object, not another chat app

Gallery

Dhozzi /Lovestone Brand Identity & Product Design design detail 1 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 2 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 3 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 4 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 5 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 6 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 7 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 8 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 9 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 10 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 11 — Boon Media graphic design portfolio
Dhozzi /Lovestone Brand Identity & Product Design design detail 12 — Boon Media graphic design portfolio

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