Boon Media | #1 Graphic Designer & Web Designer in Tasmania — Hobart Creative Agency
Boon Media - Graphic Designer & Creative Agency Tasmania | Brand Design, Web Design, Logo Design
Brand Identity & Packaging

Outback Rain

Sophisticated Australian luxury water brand inspired by the outback

Outback Rain — Brand Identity & Packaging case study by Boon Media, on-call graphic designers

Challenge

Establish a premium Australian water brand that captures the raw beauty and essence of the outback while appealing to international luxury markets.

Solution

Created a striking minimalist brand identity featuring elegant cloud imagery and monochromatic aesthetic. The brand story connects Australian outback heritage with luxury positioning through bold black and white photography and sophisticated brand elements.

Impact

180%

Sales Growth

12k+

Instagram Followers

95%

Retailer Approval

Process

01
01

Brand Discovery

Explored Australian outback heritage and luxury water market positioning

02
02

Visual Identity

Developed minimalist cloud motif and monochromatic design system

03
03

Photography Direction

Art directed striking black and white campaign in Australian outback

04
04

Brand Collateral

Created elegant packaging and brand touchpoints with premium materials

Gallery

Outback Rain Brand Identity & Packaging design detail 1 — Boon Media graphic design portfolio
Outback Rain Brand Identity & Packaging design detail 2 — Boon Media graphic design portfolio
Outback Rain Brand Identity & Packaging design detail 3 — Boon Media graphic design portfolio
Outback Rain Brand Identity & Packaging design detail 4 — Boon Media graphic design portfolio
Outback Rain Brand Identity & Packaging design detail 5 — Boon Media graphic design portfolio
"

The branding exceeded our wildest expectations. It's sophisticated, bold, and unmistakably Australian. Pure luxury.

Marcus Chen — Outback Rain

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